ARMSDILLO Branding
Client
ARMSDILLO
ARMSDILLO is a Texas-based company dedicated to revolutionizing the way people buy, sell, and trade firearms and accessories through a private, secure platform. They are developing an innovative app and website that will function much like eBay or Facebook Marketplace, but specifically tailored for firearms enthusiasts.
The platform will offer a seamless experience for users looking to engage in private transactions, providing a trusted space for buying, selling, and trading a wide variety of firearms and related accessories.
To create a strong brand identity for ARMSDILLO, I focused on key themes like armadillos, Texas, guns, and military elements. I developed concepts that blended the rugged, resilient nature of the armadillo with firearms and military imagery, ensuring the visuals felt authentic and powerful.
Throughout the design process, you can see how the mascot evolved from initial sketches to the final version. I experimented with different styles, poses, and colors to capture the brand’s essence. Each iteration refined the mascot, showcasing the creative journey that led to the polished, final design.
The color palette was inspired by Texas and military tones, using deep greens, browns, and steely greys. The result is a cohesive brand that embodies ARMSDILLO's tough, tactical, and Texas-rooted identity.
The Design Process
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.