CrashGG Branding
Client
Crash GG
CrashGG is a Skin, Crypto, and Fiat currency-based casino.
The team commissioned me to create their branding, aiming for a design that would be easily identifiable and effectively represent their primary feature—Crash. This involved developing a logo and visual elements that capture the essence of their innovative platform, ensuring it stands out in the competitive online casino market.
The branding needed to convey the excitement and dynamic nature of the Crash game, appealing to both new and seasoned players. Through a collaborative process, we crafted a distinctive brand identity that now serves as the cornerstone of CrashGG's online presence.
My primary goal for the iconography in this branding was to center it around the rocket, as it's a versatile symbol that can be adapted in multiple ways. The rocket's dynamic nature made it an ideal focal point, and I ultimately decided to incorporate it directly into the logo by using it as the 'A' in 'CRASH.' This not only tied the branding together but also gave the logo a unique and memorable visual identity.
During the design process, I also explored other creative concepts. One of these was experimenting with the flame beneath the rocket, which adds a sense of movement and energy. I played around with warping the text to mirror the unpredictable, fast-paced nature of the Crash game, which helped to emphasize the excitement and tension that the game offers. These explorations allowed me to find the best way to visually communicate the brand’s identity while maintaining a cohesive and impactful design.
The Design Process
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.