DuelBlox Branding

Logo of Duel Blox featuring a stylized blue dragon head and the text 'Duel Blox' on a dark background.

Client
DuelBlox

DuelBlox offers an exciting platform where users can unbox premium Roblox items by opening cases filled with exclusive in-game content. Whether you're chasing after rare items or looking to expand your collection, the unboxing experience is designed to keep you on the edge of your seat.

But the fun doesn’t stop there—DuelBlox also lets you take the thrill to the next level with our Case Battles. Here, you can challenge your friends in head-to-head battles, where both players open cases simultaneously, competing to see who can score the most valuable items. It’s a unique blend of chance and strategy that makes every battle a gripping experience, adding a competitive edge to the process of collecting Roblox items.

Since the brand is centered around Roblox, with its iconic blocky aesthetics and visuals, I wanted to create concepts that truly captured the essence of the game. This led me to explore designs that prominently feature blocks, reflecting the fundamental building elements of Roblox, while also incorporating clashing swords to highlight the competitive, battle-oriented aspect of the platform. The swords not only add dynamic energy to the visuals but also reinforce the brand’s focus on excitement and competition.

For the color palette, I chose a striking contrast of navy, white, and bright blue. The deep navy provides a solid, grounding base that echoes the game's foundational elements, while the bright blue injects a sense of energy and vibrancy. The white serves to balance these colors, adding clarity and sharpness to the design. This combination of colors was selected to enhance the overall visual impact, making the brand both eye-catching and cohesive, while staying true to the energetic and playful spirit of Roblox.

The Design Process

Three stylized robot icons above the text 'DUEL BLOX' repeated three times. The text is in bold, blocky font, with alternating sizes and styles. The background is dark blue, and the icons and text are white.

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