Elgato Merch

Promotional display of apparel and accessories from the Drift Collection, including hoodies and beanies, presented on a rocky background with torn paper effects.

Reach
2,000,000+ Followers

Client
Elgato

Elgato is a brand that specializes in creating high-quality hardware and software products for content creators, streamers, and gamers. Known for its popular capture cards, stream decks, and lighting solutions, Elgato provides tools that make it easier to produce professional-level video content, stream live gameplay, and enhance overall production quality. Their products are designed to be user-friendly and integrate seamlessly into various setups, making them a go-to choice for creators looking to elevate their content.

Elgato planned to launch a new collection of merchandise featuring a cool, modern color palette. Tasked with bringing this vision to life, I was responsible for not only creating a name for the collection but also developing a cohesive design style for their social media posts to effectively promote and advertise the new line. This involved carefully selecting colors, fonts, and imagery that would resonate with their audience, align with the Elgato brand, and highlight the unique appeal of the collection.

The Assets

A collage image with three photos and text. The top left photo shows a hand holding a white cord with a metallic end. The top middle photo features a smiling girl with short black hair wearing a white hoodie with blue trim, showing the sleeve. The top right photo is a close-up of the girl's white hoodie with blue text and definition. The bottom left photo is a close-up of the hoodie fabric with a logo. The text in the image reads "DRIFT COLLECTION" with "CURRENT HOODIE" below, and a small logo of "elgato" in the top left corner.
White hooded sweatshirt with dark blue and gray striped accents, front and back view, displayed on a digital background with rocks at the bottom, advertising the Elgato Drift Collection current hoodie.
A navy blue sweatshirt with a rectangular black logo on the front and a small blue tag with a white logo at the bottom.
Black T-shirt with a minimalistic logo in the center and a small logo tag at the bottom right corner, displayed against a light blue background.
Image of a navy blue ocean-themed sweatshirt from the Drifting Collection by Elgato, featuring a logo tag and an embossed logo on the fabric.

Contact us.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.