MrBeast
Gaming
Reach
300,000,000+ Followers
Client
MrBeast
This idea came to life after I recreated the iconic MrBeast logo during one of my livestreams. I posted the design on Twitter and Reddit, where it quickly gained traction and caught the attention of MrBeast's staff. Impressed by my work, they reached out, leading to my logo becoming a key part of the Fortnite and MrBeast collaboration.
The team at MrBeast reached out to me after seeing my redesigned logo, expressing that it would be perfect for an upcoming channel they were launching called 'MrBeast Gaming'
Excited by the opportunity, I was more than happy to let them use my design. After some discussions to finalize the details, we signed the necessary paperwork to formalize our agreement. Now, my logo is proudly featured on the 'MrBeast Gaming' channel, marking a significant milestone in my design career and expanding my work's reach to his YouTube Audience of well over 300 million subscribers.
The primary phase of the design process was broadcast live on Twitch, allowing viewers to engage with and witness the creative journey in real time. This approach not only offered transparency but also fostered a community-driven atmosphere where fans could see the evolution of the design firsthand.
The project’s objective was to take the existing MrBeast branding, which is widely recognized for its dynamic and energetic presence, and breathe new life into it by transforming it into a bold, mascot-driven style. This style is a particular area of expertise for me, characterized by vibrant, expressive characters that embody the brand's essence while adding a fresh and dynamic visual identity.
By integrating the familiar elements of MrBeast’s branding with this revitalized mascot approach, the goal was to create a design that resonates more deeply with the audience while enhancing the brand's overall impact.
The Design Process
MrBeast x Fortnite
In December 2022, Fortnite announced an exciting collaboration with the popular YouTuber MrBeast. As part of this collaboration, the gaming logo I designed became a prominent feature within the release. My logo was not only included in various promotional materials but also gained significant recognition by being turned into its own Spray within the game.
This meant players could use my design as a customizable graffiti tag, showcasing it to millions of Fortnite users worldwide. Including my logo as a staple design in this high-profile collaboration was a major highlight and an incredible opportunity to reach a vast and enthusiastic audience.
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